Tuesday, August 18, 2015

A logo is a logo and a brand is something else. As an emerging graphic designer I was constantly met with rebranding myself and developing my logo to express my brand. This seemed problematic when establishing a brand for my future. The most logical solution was embrace my name as it is the ultimate expression of my "brand."

Something I had rejected since my youth but could not change. The story behind it is simple, the logo and the brand is my name and the expression is my work. 


Saturday, August 8, 2015

I don't call myself a photographer by any means, however I am compelled to capture moments since a lens and shutter is a standard of today. This lens that acts as a curate-able eye we see and present the world.
I guess the world is very dark, and that is frightening, but there is a glimmer of something. I have been analyzing my world through this lens. Playing with the contrast of dark and light, in full color by mixing percentages of the two. There is something beautiful to be found in the light surrounded by dark. 



Wednesday, June 10, 2015

Tomorrow I am fortunate enough to have been a part of a team that won a PDN award for photos taken for a Nike Football Campaign. To help launch Nike Football's Spring 15 collection me and a small team at AKQA partnered with Swanson studios in Portland Or to travel to remote locations around the state and capture surreal states of training during the roughest part of the season. 

During the off season conditions at all hemispheres of the world are at their toughest. Cold and rainy seasons are easy excuses for athletes to hang their boots until the time come again. But for the relentless to shine through they must continue their efforts throughout these ruthless conditions. This set of photos is meant to showcase the efforts of the determined footballer. 

*Here are some of the behind the scenes/b roll shots*

Sunday, May 17, 2015

I rode by this scene on my new/handed down bike yesterday after wandering aimlessly around Bedstuy and Bushwick. A baseball league gather to play a few games every weekend a block away from my crib. This had been the 5th or 6th community gathering I had ridden past in the past hour. It is quite an amazing feat to gather a crowd of people of all colors and all ages to participate in a single act in the spirit of having fun and enjoying a saturday. Where no one is watching, where personalities are embraced and loved. 

I stopped in my tracks and as I saw the coincidental team colors matching the local bodega signage and tried my best to capture this moment. As I lifted my camera I heard chatter behind me about my spectating action. Which I can see where the inclination arises, due to the borough being the excessive subject of gentrification. However, there is something beautiful here, something worth capturing and sharing and if we don't show this side of Brooklyn to the ones who care nothing they will win. 

Friday, April 10, 2015

NYC is rich with design and it is displayed proudly. Paul Rand is a name that most every graphic designer is familiar with. With a broad range of work throughout his career this exhibition displays the highlights and organizes them in a fluid order from his first days as Art director to the design legend we know him as. 


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